The Smart Boating Story – How digital storytelling transformed (and sold) a lifestyle business

Posted By David Biddle on February 10, 2017

 

David Biddle & Deb Jeffreys review how Digital Marketing helped a small Pittwater yacht charter & boat syndication company punch way above its weight in the highly competitive leisure boating market. Holding their own against established Whitsunday and Sydney Harbour based operators was no mean feat for Smart Boating – an achievement that’s attributed to a regular investment in quality website content and compelling stories that still keep attracting new customers again and again.

It will come as no surprise therefore that when the business was put up for sale, pro-active digital marketing from BBIM helped secure an ideal buyer in a matter of months, leading to the launch in mid 2016 of Brilliant Businesses to provide an innovative and end-to-end approach for lifestyle business sales.

How can Digital Marketing transform your business?

The Brilliant Group Story

The Brilliant Group Story

The core of everything we do at the Brilliant Group is to tell your story online.

And tell it very, very well.

The result is that your customers understand your business and its value to them. And your website sends you a steady stream of qualified and educated leads.

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Brilliant Digital

Brilliant Digital

We get you new clients.

Since 2009 Brilliant Digital has transformed businesses by delivering awesome new clients who understand your value.

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Brilliant Businesses

Brilliant Businesses

Brilliant Businesses delivers a complete and innovative solution to lifestyle business sale.

We’ll get you the best possible price we can in the shortest possible time.

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