How Digital Marketing can help grow your Accounting practice
So you’ve been in the business a while. You’ve built a great team, attracted some quality clients and developed a strong brand. And you did it all without any digital marketing.
But… you’ve got a feeling in your gut you need to look at this digital thing. New competitors are appearing above you on page one on Google. You’re starting to appreciate the strength of social media. And business is slowing just a little…
If you want digital marketing to transform your business by delivering a steady flow of qualified leads… you need to nail 5 key elements.
Read More (please turn to page 26 to see full article)
Time for the digital step
SO, you’ve been in business a while. Got a decent sized team. Sweated hard to reach a turnover of a few million a year. Did it all without digital marketing. But, you’ve got a feeling in your gut you need to look at this digital thing. New competitors are appearing above you on page one of Google. You’re starting to appreciate the strength of social media. And growth is slowing just a little. You’re wondering if digital marketing could grow the bottom line.Here are some of the things great online marketing can do for a great business. Read More
Design or Content
All too often the website fails to deliver on promise, and the disgruntled businesses owner decides digital marketing doesn’t work.
But of course, when it’s done right, digital marketing works spectacularly well. Our company, Brilliant Digital has many clients for whom strategic, high quality digital marketing delivers a massive return on investment in the form of a steady flow of quality leads over a prolonged period.
So, what’s the secret to success?
Simon Chilvers - The Future is Very Bright!
Starting off at the Melbourne Theatre Company, Simon Chilvers has never been short of acting roles, constantly juggling a mixture of theatre, television and radio projects throughout his life.
From Shakespeare to Ibsen and Chekhov, he’s played all the greats and became a household name in shows such as A Country Practice, Prisoner, Homicide, Division 4 and Rafferty’s Rules, in which he played Sgt Julian Flicker.
His favourite was Dunera Boys, receiving an AFI Best Actor Award, and also The True Believers, in which he played Doctor Evatt.
But an unfortunate combination of influences – including stress, changing cities and the death of his first wife – revealed underlying health problems.
His acting career came to a halt in 1996 when he was diagnosed with Multiple Sclerosis (MS), a disease that affects your brain, spinal cord, and vision.
Although there had been small hints to MS throughout his life, a cruel incident on stage led to his diagnosis.
“I was in the middle of a play and I couldn’t concentrate or remember where I was or what I was doing,” he tells Peninsula Living.
“I couldn’t think or breathe and I had to accept that I could no longer work on stage.”
On The Road With Oz Harvest
When grass-fed beef producers Derek and Kirrily Blomfield travelled over the ACRES Conference in the USA they took with them an eagerness to learn more about regenerative agriculture and to bring that knowledge back to their farm on the Liverpool Plains in northern NSW.
Operating as “The Conscious Farmer”, the Blomfields who have a large customer base on Sydney’s north shore and northern beaches, produce grass-fed beef on diverse open pastures using holistic management to sustainably regenerate the soil and produce more nutrients dense food.
“I’m sure we all want to hand our land over to the next generation in the best condition.” Says Mr. Blomfield,
“But we have to consciously take action for that to happen.”
Northern Sydney Business Access
The brilliant blue of the Australian sky signified a new beginning for Deb Jeffreys and her family.
So when the former vet moved with her family from Brighton England to the warmth of Sydney’s northern beaches, there was no other choice for the name of the internet marketing company she started in 2009
“The sky out here is amazing, just brilliant blue so that’s what I had to call my business,” Deb told NSBA.
Brilliant Blue Digital Marketing Solutions was born. And the sky has been the limit since the business opened in Frenchs Forest with plans to move to Western Sydney later this year.
Deb is proud that she has been able to help businesses achieve their best with a professional online presence but is just as chuffed that she has expanded the horizons of local mums who have expertise and experience and want to work from home.
For if there is something Deb Jeffrey’s is passionate about more than internet marketing, it is striking the right work-life balance.
Digital Marketing The Disruptive Journey with Deb Jeffreys
“Digital marketing” is a popular buzz word with many discussing it’s current importance, and the growing impact it will have in the future – we thought it might be a good idea to learn something about it.
We were thrilled to discover that the AGSM Marketing Club had secured leading digital marketer Deb Jeffreys (CEO of Brilliant Blue Internet Marketing, www.bbim.com.au) to headline an event they had last month.
We took this opportunity to collaborate with the President of the AGSM Marketing Club, Victoria Momsen (contact details on backpage of Star Magazine) and reached out to Deb and before we knew it, we had completed the interview featured in this issue.
We have learnt just how much of a game-changer digital marketing is! In light of this success, we thought about other important issues and considered how to leverage off the hard work of others at the AGSM.
We had heard that if you make an exciting story of something, people are more likely to remember it, comprehend the message, appreciate the challenge and feel the passion.
Lo and behold, we had world-renowned business storytelling expert Michael Margolis (of Get Storied,www.getstoried.com) give a very special presentation to the full-time 2017 AGSM MBA cohort. And he generously agreed to an exclusive interview with us too! But we don’t want to spoil the Jeffreys and Margolis interviews for you by telling you key plot points and how they end.
You’ll have to read them for yourself. We also encourage you to explore the rest of the magazine…
Peninsula Living Magazine
Peninsula Living magazine featured Deb Jeffreys as one of the three trailblazing mothers in their Mother’s Day Special “Rise of the Mumpreneurs”.
“Back in 2000 I saw Google and knew marketing was going to change the world.” Declares Brilliant Digital CEO Deb Jeffreys.
“I wanted to be part of it.” As a result, the busy vet relinquished her stethoscope for SEO, ROI, and algorithms 8 years ago and founded BBIM, delivering digital marketing solutions to more than 100 local businesses, including Windcraft, QI Yoga and Envirotecture.
Deb, north shore mum to a 17-year old Leah and has three-step daughters, Stephanie, 21, Bianca, 19 and Danielle, 13, says she has set up a myriad of roles for parents who can happily blend work and family life.
“I’ve built this business on flexible working, “she adds. “The best thing I ever did to my daughters was give up being a vet when Leah was about eight. I always thought kids needed you more when they are toddlers, but now I believe with teenagers, you need to be around when they want to talk- as if you’re not available they can clam up again in a few hours. It’s very important to keep those lines of communication open.”
Western Sydney Business Access
Great Article on Deb in the June issue of Western Sydney Business Access.
‘Deb is proud that she has been able to help businesses achieve their best with a professional online presence but is just as chuffed that she has expanded the horizons of local mums who have expertise and experience and want to work from home.
For if there is something Deb Jeffreys is passionate about more than internet marketing, it is striking the right work-life balance.
“That is what led my husband, daughter and I out here in the first place after I fell in love with Australia by holidaying here,” Deb said.
“I was working long hours as a vet and was not spending enough time with my family. To me, family is number one
“I still work long hours but it is not the same as looking after sick animals where you have to be there all the time – I can work from home, sitting beside my daughter, who is doing her HSC this year, as she does schoolwork, so I can help her when she needs that.”
Mostly, Deb works from her French’s Forest office, with a small core team backed up by a number of local contractor content writers, mostly women looking for that work-life balance. Read More
Womens Network Australia Magazine
Womens Network Australia featured ‘The Contented Website’ by Deb Jeffreys in the ‘Off The Shelf’ section of the publication.
It is an easy-to-follow and easy-to-understand guide that unlocks the secrets to creating a website for your business and using content to generate a steady stream of qualified, warmed-up leads.
The Contented Website will equip you with everything you need to know to finally get your website delivering.
It just might be the best investment you make in your business’s future this year.
So here’s how it goes…
You decide you need a new website for your business. You hire a web designer.
You meet with a very cool 28yearold who talks about UX and interfaces.
You get excited and about clever fade effects, scroll to page sections and giant images…