Digital Marketing Blog

Website Delivers 35 New Clients in 3 Months

Posted By Deb Jeffreys on March 21, 2016
Website Delivers 35 New Clients in 3 Months

“I’m a martial arts instructor running a studio. What do I know about digital marketing?” laughs Michael Rahn, owner of Power with Purpose in Sydney.  “My gut feeling was that we needed something much more than the little self-built website I’d put together some years ago, but I had absolutely no idea how powerful an […]

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Why Would You Buy a Website Without Content?

Posted By Deb Jeffreys on March 10, 2016
Why Would You Buy a Website Without Content?

What do you get when you buy a website without content? When you buy a website without content you get a platform. First you get a design. And second you get the code that makes that design load in your web browser. A design and some code. And that’s it. Buying a website without content is like buying a the empty shell […]

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Your Website… Bridge or Barrier?

Posted By Deb Jeffreys on March 1, 2016
Your Website… Bridge or Barrier?

  It’s a fact of today’s digital world… For the vast majority of serious businesses… Every single person who pays you money visits your website. Think about that. Every prospect. Every lead. Every client. Goes to your website and checks you out. Next they use the impression they get of you online as part of the decision making process […]

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Using The Power of Digital Marketing To Sell A Business

Posted By Deb Jeffreys on February 18, 2016
Using The Power of Digital Marketing To Sell A Business

  Brilliant Blue’s first ever client was Smart Boating, a yacht-charter and syndicate boat ownership business located on the stunning waters of Pittwater Smart Boating’s then owner, David Biddle, initially met Brilliant Blue founder, Deb Jeffreys, as a Smart Boating client, and the timing couldn’t have been better. “I’d tried all the traditional forms of […]

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How to Get Website Visitors to Read Your Content

Posted By Deb Jeffreys on February 4, 2016
How to Get Website Visitors to Read Your Content

You’ve got a lot to say about your business. It takes a lot of words to explain to prospects how you deliver your services and why you’re different from everyone else. So how do you explain your services in detail on your website?… After all digital audiences have the attention span of a gnat and won’t read large amounts […]

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Website Discontent

Posted By Deb Jeffreys on February 3, 2016
Website Discontent

So here’s how it goes… You decide you need a new website for your business. You hire a web designer. You meet with a very cool 28-year-old who talks about UX and interfaces. You get excited and about clever fade effects, scroll to page sections and giant images.  He shows you some flashy mock-ups and […]

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Why Marketing Driven Growth delivers Sustainability

Posted By Deb Jeffreys on January 26, 2016
Why Marketing Driven Growth delivers Sustainability

A marketing driven approach to growth delivers the clients you want and relies less on expensive, highly skilled sales teams. And as the business owner it’s also easier to stay in control. Gold Star Clients The best marketing and is open, honest and truthful.  If you market well, your website explains exactly what you do for who and why. And […]

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Why Deep Websites Deliver

Posted By Deb Jeffreys on January 20, 2016
Why Deep Websites Deliver

A world of shallow websites… I’m sure you’ve been there. Websites with beautifully designed home pages which promise great things… you excitedly click through to learn more… …and the rest of the pages are poorly thought out and lack any substance. Often the sub-pages of the shallow site have a photo at the top and then […]

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Which Delivers the $$… Web Design or Web Content?

Posted By Deb Jeffreys on January 13, 2016
Which Delivers the $$… Web Design or Web Content?

Design v Content Think about choosing your life partner for a moment. When you meet a potential partner… you make your first decision to chat based on the way they look. You’re either attracted to that person or you’re not. But for most of us it’s something more than that initial attraction that turns the first meeting into a meaningful relationship. […]

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Great Looking Website… No Leads…

Posted By Deb Jeffreys on January 5, 2016
Great Looking Website… No Leads…

I hear it all the time… “I have a great website… it looks really cool.” “That’s awesome!” I say.  “Does it deliver qualified leads?” “Well no… But it looks great.” Hmmm. If your website is not delivering you new qualified leads… in my book it’s not working. Period.  For me the measure of website success […]

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The Brilliant Group Story

The Brilliant Group Story

The core of everything we do at the Brilliant Group is to tell your story online.

And tell it very, very well.

The result is that your customers understand your business and its value to them. And your website sends you a steady stream of qualified and educated leads.

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Brilliant Digital

Brilliant Digital

We get you new clients.

Since 2009 Brilliant Digital has transformed businesses by delivering awesome new clients who understand your value.

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Brilliant Businesses

Brilliant Businesses

Brilliant Businesses delivers a complete and innovative solution to lifestyle business sale.

We’ll get you the best possible price we can in the shortest possible time.

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