Digital Marketing Blog

How to write killer sales pages on your website

Posted By Deb Jeffreys on May 25, 2017
How to write killer sales pages on your website

Make no bones… writing sales pages for your website is a high value activity. Why? Here’s a simple example A page about small business accounting on one of our clients websites delivers on average 1 great new client per week. What’s the value of a business client to an accountant? Let’s conservatively say $5k per […]

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The Value of Digital Storytelling

Posted By Deb Jeffreys on May 16, 2017
The Value of Digital Storytelling

The vast majority of buying decisions are emotional. We buy because we feel good about a product or service. Stories are an easy route to a fast emotional connection with customers.

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Why is my digital marketing failing?

The 3 Biggest Causes of Digital Marketing Failure

Posted By Deb Jeffreys on April 30, 2017
Why is my digital marketing failing? <br><br>The 3 Biggest Causes of Digital Marketing Failure

Done right digital marketing delivers spectacular results in terms of quality leads and business growth. So why do so many digital marketing campaigns fail? Deb Jeffreys explains.

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Moving Forward With HTTPS

Posted By Hayley Rothery on April 6, 2017
Moving Forward With HTTPS

Brilliant Digital are ensuring clients and their customers will be able to continue to transact securely online by building only HTTPS websites.

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Honing in…..target your customer directly

Posted By Nicola Elkington on March 29, 2017
Honing in…..target your customer directly

Be target specific: Know who your ideal customer is, where they are spending their time online and what is getting their attention. It is as simple as that.

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Facebook Advertising Secret Sauce

Posted By Deb Jeffreys on March 24, 2017
Facebook Advertising Secret Sauce

Facebook advertising is delivering fantastic returns on investment for many of our clients. You can get incredible returns for a very low cost… if you know how.

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Disrupting Business Broking – A new and innovative end-to-end solution for business sales

Posted By David Biddle on March 3, 2017
Disrupting Business Broking – A new and innovative end-to-end solution for business sales

Using carefully targeted digital marketing, your business appears in front of potential buyers when they are surfing the Internet and social media. Buyers who aren’t even actively looking for a business to buy are keen to learn more…

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The Smart Boating Story – How digital storytelling transformed (and sold) a lifestyle business

Posted By David Biddle on February 10, 2017
The Smart Boating Story – How digital storytelling transformed (and sold) a lifestyle business

David Biddle & Deb Jeffreys review how Digital Marketing helped a small Pittwater yacht charter & boat syndication company punch way above its weight in the highly competitive leisure boating market…

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Organisational Structures – Is your business structured for optimal efficiency?

Posted By Deb Jeffreys on January 29, 2017
Organisational Structures – Is your business structured for optimal efficiency?

Listen to David Biddle interviewing Deb Jeffreys in this Brilliant Podcast – Deb discusses the advantages of structuring a business with a core team who then outsource critical tasks to proven suppliers. Drawing on research on the likes of Uber and Air BnB, Deb explains how these emerging ‘exponential organisations’ are setting the trend for businesses looking for an innovative and efficient way to optimise their growth and shares her own insights as to how Brilliant Digital is reaping the rewards.

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Digital marketing – should you tackle in-house or outsource?

Posted By Deb Jeffreys on December 6, 2016
Digital marketing – should you tackle in-house or outsource?

When businesses try to do digital marketing in-house they often decide to employ a generalist ‘digital marketing expert’. Their hope is that an internal person who knows the business inside out can deliver everything they need.

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The Brilliant Group Story

The Brilliant Group Story

The core of everything we do at the Brilliant Group is to tell your story online.

And tell it very, very well.

The result is that your customers understand your business and its value to them. And your website sends you a steady stream of qualified and educated leads.

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Brilliant Digital

Brilliant Digital

We get you new clients.

Since 2009 Brilliant Digital has transformed businesses by delivering awesome new clients who understand your value.

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Brilliant Businesses

Brilliant Businesses

Brilliant Businesses delivers a complete and innovative solution to lifestyle business sale.

We’ll get you the best possible price we can in the shortest possible time.

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