Digital Marketing Blog

Organisational Structures – Is your business structured for optimal efficiency?

Posted By Deb Jeffreys on January 29, 2017
Organisational Structures – Is your business structured for optimal efficiency?

Listen to David Biddle interviewing Deb Jeffreys in this Brilliant Podcast – Deb discusses the advantages of structuring a business with a core team who then outsource critical tasks to proven suppliers. Drawing on research on the likes of Uber and Air BnB, Deb explains how these emerging ‘exponential organisations’ are setting the trend for businesses looking for an innovative and efficient way to optimise their growth and shares her own insights as to how Brilliant Digital is reaping the rewards.

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Digital marketing – should you tackle in-house or outsource?

Posted By Deb Jeffreys on December 6, 2016
Digital marketing – should you tackle in-house or outsource?

When businesses try to do digital marketing in-house they often decide to employ a generalist ‘digital marketing expert’. Their hope is that an internal person who knows the business inside out can deliver everything they need.

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Water Filter’s Australia: So much more than just a website

Posted By Deb Jeffreys on October 9, 2016
Water Filter’s Australia: So much more than just a website

When Water Filters Australia (WFA) co-founder, Robert Davidson, contacted the team at Brilliant Digital about building a new website in July this year he had been wanting to build a new website and get into social media for over 2 years.

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New Website Delivers Over 50% of Business in Just Under 6 Months

Posted By Deb Jeffreys on September 19, 2016
New Website Delivers Over 50% of Business in Just Under 6 Months

Linda and Tony Fitzgerald, owners of ATOS Framing didn’t realise just how poorly their previous website had been performing until their brand new website built by Brilliant Digital went live in March this year.

In just 6 months from going live, their new Brilliant Digital website is now…

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Low Cost Website = Big Business Mistake

Posted By Deb Jeffreys on August 20, 2016
Low Cost Website = Big Business Mistake

One of our old clients invited me out for lunch the other day after he had made the biggest mistake of his business career.

“What was supposed to cost $3,000 ended up costing $25,000. But the worst thing of all is that the new website has been live a few months and it hasn’t delivered a thing. Not one single lead or enquiry. I’m desperate. I don’t know what to do…

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The digital age makes getting new clients so much harder…

Posted By Deb Jeffreys on July 31, 2016
The digital age makes getting new clients so much harder…

  The good old days. Oh the good old days… Jane, a possible client found out about you through a friend or by checking Yellow Pages. Jane gave your business a call (or dropped by your office) and chatted to your friendly receptionist who made an appointment with you. You had a nice meeting with Jane where you […]

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The Conscious Farmer – 700% increase in sales in one month

Posted By Deb Jeffreys on July 5, 2016
The Conscious Farmer – 700% increase in sales in one month

Conscious Farmers Kirrily and Derek Blomfield knew in their hearts that digital marketing was the way forward for their business, but were nervous about finding the right team to help them. They were holding back because they were unsure about the claims being made by search engine optimisation (SEO) specialists. They also felt somewhat uneducated […]

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One Audience – One Voice

Posted By Deb Jeffreys on June 30, 2016
One Audience – One Voice

  In the old days when the initial contact a prospect had with your business was with a person… it was easy to adapt your pitch. For example an accountant pitching to a start-up about company finances would have conversations about structure and how to set up their Xero account.  But the same accountant pitching to an established medium sized business […]

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Don’t be Scared of Niche Marketing

Posted By Deb Jeffreys on June 24, 2016
Don’t be Scared of Niche Marketing

  It feels really scary when you first start niche marketing. There’s a fear inside that goes something like this… What if I miss out on all those valuable opportunities from the people I’m not marketing to? My response: What like opportunities to work with small businesses who can’t afford you? Or businesses who are […]

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Successful Medical Marketing

Posted By Deb Jeffreys on June 21, 2016
Successful Medical Marketing

Brilliant Blue re-built a website for a firm of Chartered Accountants. Straight away, a steady flow of warmed up leads began coming from North Advisory’s updated website. “Thanks to our new website, potential clients now clearly know what we are about.”

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The Brilliant Group Story

The Brilliant Group Story

The core of everything we do at the Brilliant Group is to tell your story online.

And tell it very, very well.

The result is that your customers understand your business and its value to them. And your website sends you a steady stream of qualified and educated leads.

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Brilliant Digital

Brilliant Digital

We get you new clients.

Since 2009 Brilliant Digital has transformed businesses by delivering awesome new clients who understand your value.

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Brilliant Businesses

Brilliant Businesses

Brilliant Businesses delivers a complete and innovative solution to lifestyle business sale.

We’ll get you the best possible price we can in the shortest possible time.

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